The year's first international food and beverage trade show in Japan
The Japanese retail market is one of the largest in the world, espcially the food market, which is said to be as large as $430 billion. There're 1,700 companies with 20,000 chain stores exist in Japan. Strong competition compels Japanese supermarkets to explore new products in order to distinguish themselves from competitions. Given the size of Japanese supermarkets, the Super Market Trade Show is the ideal place for finding new overseas products sources. Not only the giants but also a great number of mid-sized chains are potential customers of overseas exhibitors.
The earlier start of the event in 2008 shows how flexibly the fair organizer acts in response to industry demands, reflecting the nature of the organizer as the association of visitors' industries.1,200 exhibitors will meet with 75,000 visitors at 2008! The main exhibits are foods and beverages all over the world.

For Super Market Japan Show Exhibitor & Attendee
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In Super Market Japan Trade Show 2008
· The Super Market Trade Show is the best trade show with access to Japanese large supermarkets and the retail market.
· The Super Market Trade Show is organized by the JSSA, the leading Japanese supermarket association since 1964.
· The show attracts key decision makers. Among visitors, 26.8% are CEOs or board members from supermarket chains and 30.1% are managers in charge. And 79% of visitors are from the retail industry, trading firms, and wholesalers and potential business partners.
· There are 1,700 supermarket chains in Japan, representing a big number of potential buyers.
· JSSA off ers support for overseas exhibitors through Business Consulting Services
·  Food is supermarkets’ main product category. The huge Japanese food market depends on imports for 60% of its total.

Exhibitor Survey
Number of exhibitors 1,114 exhibitors (989 from domestic, 125 from overseas
Number of booths 2,364 booths

Number of visitors


Visitors by business type

Visitors by business type