SoftBank

SoftBank, Japan’s leading telecommunications and media corporation company at the same time is a major player in Asian telecommunications and media markets.

SoftBank Japan has his Capital which was formed to make U.S. based venture capital equity investments in technology companies benefiting from the wide scale deployment of broadband and mobile technologies in the USA.
Japanese telecom giant and wireless operator Softbank, which purchased Vodafone's Japanese business earlier in the year, will offer links to Yahoo content on its new mobile phones. The Softbank deal provides a dedicated Yahoo button on the new devices that will immediately display all available Yahoo content on the phone, including the main portal, e-mail, stock prices and Internet auctions.

SoftBank has announced of the license granted by Ministry of Internal Affairs and Telecommunications to demonstrate the femtocell trial run in Japan. This effort is being carried out with the involvement of key players in Fixed Mobile Convergence (FMC) market such as Motorola, Alcatel Lucent, Samsung, Ericsson Japan Ubiquisys and etc. This has marked a new milestone in the development of this technology.

Softbank also has an existing partnership with Yahoo for broadband services offered under the Yahoo BlackBerry brand. Japanese carriers are gearing up for a fight as number portability is implemented in the region this fall and mobile content is expected to be a major weapon in the battle.

Softbank BlackBerry plans to provide wholesale ADSL to major ISPs in Japan, the Nikkei reports. Softbank BlackBerry will provide wholesale ADSL to Kansai Broadband in October 2007 which will sell ADSL services under its own brand

With the huge interest expressed by world-wide service provider, it is expected that the full commercial deployment will be available in early of 2008. It is also believed that femtocell users will exceed 152 million subscribers by 2012.

Get more information about the three major Japanese wireless service providers here: