3G is an ITU specification for the third generation (analog cellular was the first generation, digital PCS the second) of mobile communications technology. 3G promises increased bandwidth, up to 384 Kbps when a device is stationary or moving at pedestrian speed, 128 Kbps in a car, and 2 Mbps in fixed applications. 3G will work over wireless air interfaces such as GSM, TDMA, and CDMA. The new EDGE air interface has been developed specifically to meet the bandwidth needs of 3G.
3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency.
The technical complexities of a 3G phone or handset depends on its need to roam onto legacy 2G networks. In the first countries, Japan and South Korea, there was no need to include roaming capabilities to older networks such as GSM, so 3G phones were small and lightweight. In Europe and America, the manufacturers and network operators wanted multi-mode 3G phones which would operate on 3G and 2G networks (e.g., W-CDMA and GSM). As a result, early European W-CDMA phones were significantly larger and heavier than comparable Japanese W-CDMA phones.
Japan's Vodafone KK experienced a great deal of trouble with these differences when its UK-based parent, Vodafone, insisted the Japanese subsidiary use standard Vodafone handsets. Japanese customers who were accustomed to smaller handsets were suddenly required to switch to European handsets that were much bulkier and considered unfashionable by Japanese consumers. During this conversion, Vodafone KK lost 6 customers for every 4 that migrated to 3G. Soon thereafter, Vodafone sold the subsidiary (now known as SoftBank Mobile).
The general trend to smaller and smaller phones seems to have paused, perhaps even turned, with the capability of large-screen phones to provide more video, gaming and internet use on the 3G networks.
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